Mods.

I have always had an interest in how fashion has changed and developed over the years to how people live their lives, such as the music they listen to, the types of places they hang out and even the type of vehicles they use to get around.  Sub Cultures has a massive part to play in the rise of fashion. Therefor i’m going to start my blog off with my personal favourite the Mods.  Mods have been a key influencer in fashion since 1958, they didn’t have a lot of money to spend however when they did they spent it in jazz clubs or buying a new slim fitting Italian suit. Mods wanted to dress and look smart and live a life different from the way their parents did. They represented a change britain from post war. Mods were very serious about their music as it influenced they way they acted and how they dressed. The Who were a very popular band amongst the mods, they were an english rock band band formed in 1964 and wrote many songs about british culture such as, Substitute and my personal favourite, My generation. The whos band logo which is a circle with the outer colour being blue the white then red. This later became the iconic symbol for mods around the world. Mods use of transport was an italian scooter in which they would cover in stickers and have multiple mirrors and lights on them

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Picture from the movie quadrophenia which is based on young adults growing up with the mod culture.

As mods dressed very smart a suit was not practical wear for when driving so they began wearing the green parkour. The green parkour is still and i think will always be associated with mod fashion. Twiggy was a fashion icon from the 60’s who was known particularly for her mod fashion look.

https://www.gq.com/story/modern-mods